CPRA’s new data retention requirements

Consumer data trust is falling, not rising. Only 21% of consumers have greater trust in business use of their data, 36% are less comfortable sharing information than they were a year earlier and 85% wish they could trust more companies with their data, according to a 2020 PwC survey.

Read "Five steps to meeting the CPRA’s new data retention requirements" to learn:

• Which personal information do you keep on your customers, and how do you decide whether to retain or eliminate it?

• Details on the California Privacy Rights Act (CPRA), a new law prompting new requirements for data retention

• Suggestions for where to prepare before the Jan. 1, 2023 start date for CPRA

• Why an effective data retention program more important than ever

How you keep or delete customer information is key to earning their trust.